由于加入更多的人工智能,手机芯片价格在2019年保持稳定

中国二手车城网 2019-08-10

本文转载自Cage Chao发表在DIGITIMES上的文章


Smaller vendors of TDDI, optical fingerprint identification and Type-C PD chips are reportedly lowering quotes to vie for orders in 2019, but the average unit prices of smartphone chips remain relatively stable as handset vendors are keen to upgrade AI functions at their devices, according to industry sources.

机器翻译(仅供参考):据报道,较小的TDDI,光学指纹识别和Type-C PD芯片供应商在2019年降低报价以争夺订单,但智能手机芯片的平均单价仍保持相对稳定,因为手机厂商热衷于在其设备上升级AI功能。


The sources said that as foundry capacity utilization may trend downward in the first half of 2019, second-tier and small-size IC designers can more easily secure sufficient capacity support, driving them to adopt highly flexible pricing strategies to land more chipset orders for new devices from clients. This has driven down average unit prices of diverse chipsets.

机器翻译(仅供参考):消息人士称,由于代工厂的产能利用率可能在2019年上半年呈下降趋势,二线和小尺寸IC设计人员可以更轻松地获得足够的产能支持,促使他们采用高度灵活的定价策略来获得更多芯片组订单。 这降低了各种芯片组的平均价格。


Qualcomm, MediaTek and Unisoc have maintained a balance in their offerings for high-tier, midrange and low-end mobile phones. This, coupled with little space for pice cuts in the terminal market, has served to stabilize prices for handset chips, the sources commented.

机器翻译(仅供参考):高通,联发科和Unisoc在高端,中端和低端手机产品方面保持平衡。 消息人士评论说,加上终端市场微调的空间很小,有助于稳定手机芯片的价格。


Price reduction can hardly stimulate replacement demand at consumers, and instead, newer applications and greater power saving performance can better win patronages from consumers, prompting handset vendors to incorporate more advanced AI functions to their new models.

机器翻译(仅供参考降价几乎无法刺激消费者的替代需求,相反,更新的应用和更高的节能性能可以更好地赢得消费者的支持,促使手机厂商将更先进的AI功能融入他们的新型号。


After AI functions have been massively applied to midrange and high-tier smartphones in 2018, entry-level models are expected to incorporate AI as a basic feature in 2019, preventing chip prices from falling. Rather, relatively higher chip prices for new-generation smartphones are expected to be major revenue growth driver for chipmakers in 2019, industry sources indicate.

机器翻译(仅供参考):在2018年将AI功能大量应用于中端和高端智能手机后,入门级型号预计将在2019年将AI作为基本功能,防止芯片价格下降。 相反,新一代智能手机相对较高的芯片价格预计将成为2019年芯片制造商的主要收入增长动力,业内人士表示。


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